Content Optimization

Not only should your website content be relevant to your target audience, but its structure, markup and indexing need to be correct. Mere keyword stuffing is not going to make your organic search campaign a success. Content Optimization reviews the backlogs in your existing content and tweaks it to maximize your search engine visibility. The process is anchored by search metrics, implementation of schema, microdata and the latest search engine guidelines.

Technical Optimization

To have higher visibility through organic search, all your on-site technicalities need to be in order. So it is not merely about building an attractive site for your target audience. Your web development team has to comply with the right coding which is search engine friendly. Any on-site features hampering crawling of search engine spiders need to be modified or removed. Examining your crawl data and crawl error resolution are the two pillars of Technical Optimization.

Website Migration

While redesigning your website, or migrating to a new domain or e-commerce format, might work well for you if done right, there are several potential risks that need to be considered beforehand. These include any possible traffic loss, authority loss, reduced user engagement, fall in keyword rankings and even incurring the wrath of search engine penalties. Our technical SEO experts can take the necessary measures to transform the losses into gains, be it the expansion of your user base, gains in SEO visibility or improved selling opportunities.

Gap Analysis

This is the ancillary aspect of our technical SEO audit, which sheds light on the areas where you are currently not focussing. Based on market research and appropriate competition survey, the potential opportunities are identified and enlisted for further action of your website marketing team.

Backlink Analysis

Backlinking is, in fact, the single-largest factor responsible for ranking your website. If you have a certain number of industry authority sites and credible blog are linking back to your website, it boosts your website’s value as perceived by search engines. Similarly, unnatural links from spammy websites can play the exact opposite role. Our technical SEO audit will reveal your strengths and weaknesses in this area, and tell you how to proceed further

Where your website stands in the backlink analysis audit can be determined by studying the various Linking Metrics, such as link types and velocity, anchor text, referring domain, the deep link ratio and so on. Also equally important in this regard, is the Competitor Linking Analysis which studies the backlink profiles of your competitors, and seeks replication opportunities.